We'll Coach You
Through Parenting

Parenting Tools That Go a Long Way

Girl With Books


The Parent Coaching Cards are a set of twenty 4" x 6" gloss covered cards with a colorful illustration on one side and a compact, self help message on the other. They are held together by a key ring for easy use. The package also includes an instruction booklet for parents and a full size coloring book to enhance the effectiveness of the Cards with younger children.

Our Package
Mother Teaching


Teachers can take advantage of the cards as educational resources. Incorporate these cards into your teaching strategy. The cards help children balance their emotions with rational thought by teaching them how to think through situations and deal with them.

Educational Tool
Father and Daughter


Parents use the coaching cards to help foster social and emotional maturity in their children. Each card targets a separate skill such as resilience,  perseverance, and cooperation. The cards function as a compass for a more harmonious family life, and promote social success & self esteem. 

Parenting Tool 

Coaching Articles For Parenting Success:

Preparing Children Emotionally In A Scary World

"A parent writes: With the horrific news of death and destruction on the news every day I wonder how to help my kids cope with the fear and insecurity it brings. Any help is greatly appreciated."

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A Message From Our Founder

"Hi. I'm a child, adolescent, and adult psychologist, parent / teacher trainer, and father of two wonderful sons, Jeremy and Jesse. I've been working in the mental health field since 1980, and am happily married to Caryn - my best friend, confidante, and capable colleague since 1986. I've been parenting since 1989, and listening and learning from kids for as long as I can remember. I created Parent Coaching Cards with help from many kids dealing with problems at home, school, and with friends. Different scenarios such as being teased, overreacting, not cooperating, blaming others, and being inflexible, often contributed to the tough times they faced. But kids don't want long lectures from parents. Instead, they want simple and sensible ways to make things better. Parents told me they wanted practical parenting tools that would appeal to kids. Teachers said they wanted a kid-friendly system to solve behavior problems at school quickly. If you're a kid, think of Parent Coaching Cards as tools to keep your life running smoothly. If you're a parent, these cards provide a game plan to guide children toward social and emotional success. If you're an educator or other professional, these cards help kids solve real life problems. Our Parent Coaching Package includes cards, coloring book, and instruction packet. My hope is that your search for practical answers just got a little easier."
- Dr. Steven Richfield

Our Mission

Based in Plymouth Meeting, Pennsylvania, Parent Coaching Cards offers coaching tools to parents, teachers, and professionals who work with children. Our practical, hands-on coaching package contains Illustrations and text that help children develop emotional intelligence and sharpen social skills. Our tools have been in use since 1998 and will help you reach kids of all ages who can benefit from social and emotional skill development.

Our company's founder, Dr. Steven Richfield, is a clinical psychologist with over 30 years of experience. He developed our program as a tool to fill a gap between practical parenting and children's skill development.

Click Here For an Interview With Dr. Richfield About Coaching Children and Teens
Search Dr. Steven Richfield on the search bar of wyomentalhealth.org

Learn More


Thank you for your interest. Please reach out with questions or comments using the information below. We look forward to hearing from you.

(610) 238-4450

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